Sr. Marketing Strategist, Lead Lifecycle Management

📋 Description

• Lead end-to-end lead lifecycle strategy and execution across programs and regions.
• Define and govern lifecycle standards and marketing–sales handoffs with SLAs.
• Drive lifecycle performance and optimize funnel speed, quality, and conversion.
• Enable lifecycle visibility with dashboards and scalable growth.
• Collaborate with marketing analytics and technology to reflect lifecycle standards.
• Develop and maintain docs and playbooks for consistent execution.

🎯 Requirements

• 8+ years in marketing operations or revenue operations in B2B.
• End-to-end lead lifecycle management experience.
• Partner with sales ops on lead definitions, routing, and pipeline processes.
• Familiarity with marketing automation platforms and CRM systems.
• Strong analytical skills with lifecycle data to drive improvements.
• Bachelor’s degree in Marketing, Business, Analytics, or related field.

🎁 Benefits

• Competitive total rewards: health, dental, vision, life insurance.
• 401(k) with profit-sharing and vacation time.
• Paid holidays and opportunities for growth.