Sr Product Marketing Manager

📋 Description

• Develop and refine differentiated platform positioning and messaging for payer-market audiences
• Define go-to-market strategies for new products, capabilities, and market expansions, including
• Coordinate launch activities across Product, Sales, Marketing, Customer Success, and other relevant
• Develop thought leadership around payer-market trends and use market insights to strengthen
• Partner with Product and Commercial leadership on pricing and packaging strategies that support
• Create launch messaging, sales tools, executive presentations, enablement materials, and other

🎯 Requirements

• 8+ years of product marketing or related B2B marketing experience, preferably in complex enterprise
• Deep knowledge of healthcare IT, digital health, payer markets, or closely related healthcare
• Demonstrated experience supporting enterprise sales organizations and complex, multi-stakeholder
• Proven ability to translate technical, clinical, or complex product capabilities into clear buyer
• Experience developing go-to-market strategies, sales enablement materials, product positioning, and
• Strong understanding of enterprise healthcare buyers, particularly payer organizations and their

🎁 Benefits

• Base salary range of $136,170–$166,430, with the final offer determined by factors including
• Potential eligibility for an annual performance-based bonus.
• Potential eligibility for short-term variable compensation and long-term incentives, depending on
• Flexible Personal Time Off.
• 401(k) employer match.
• Competitive medical, dental, and vision insurance plans.