Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and the associated
• Build television into a scalable, measurable customer acquisition engine with direct-response focus.
• Deploy a substantial media portfolio spanning national Spanish-language TV, local broadcast, DRTV
• Own acquisition funnel and optimize handoff from TV-generated demand to conversion.
• Lead a hands-on team and manage real media investment with autonomy.
• Shape marketing for an emerging residential real estate category.

🎯 Requirements

• 8+ years in direct-response or performance marketing, including 5+ years leading marketing or media
• Mastery of television as a lead-generation channel: media buys, rates/dayparts, DRTV/CTV, post-logs
• Experience managing $1M+ annual media budgets with television as a significant component.
• Residential real estate experience acquiring homeowners via home-buying businesses or
• Strong understanding of cost per lead, appointment, contract, and closed transaction economics
• Ability to build attribution and measurement infrastructure connecting spend to revenue outcomes.

🎁 Benefits

• Competitive base salary aligned with seniority and scope.
• Performance bonus tied to TV-driven CAC and transaction targets.
• Potential stock option participation for right candidate.
• Fully remote work environment.
• Autonomy and ownership over a substantial TV and direct-response media portfolio.
• Opportunity to scale marketing strategy for an emerging residential real estate category.