Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, and budget with P&L responsibility.
• Lead national Spanish-language TV, local broadcast, DRTV, CTV, and offline media.
• Create unified acquisition funnel with sales and digital marketing.
• Scale media across networks, stations, dayparts, and channels.
• Define leads, CAC targets, and drive revenue outcomes.
• Own performance measurement and optimization workflows.

🎯 Requirements

• 8+ years in direct-response or performance marketing.
• 5+ years leading media teams for lead generation and revenue.
• Proven TV negotiation, post-logs verification, and kill/scale decisions.
• Experience managing $1M+ annual media budgets.
• Residential real estate lead-gen experience preferred.
• Strong P&L ownership and cross-functional collaboration.

🎁 Benefits

• Competitive base salary aligned with seniority.
• Performance bonus tied to CAC and targets.
• Potential stock option participation.
• Fully remote work environment.
• Autonomy to shape a growing category.
• Opportunity for expanded scope and compensation as the business grows.