Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and the associated
• Build scalable, measurable customer acquisition via national Spanish-language TV, local broadcast
• Create unified acquisition funnel with digital marketing and sales, optimizing handoff from
• Lead a high-impact, hands-on marketing leadership role focused on direct-response performance and
• Autonomy to deploy meaningful media investments and shape an emerging residential real estate
• Monitor performance and optimize spend to meet leads, CAC, and closed transactions targets.

🎯 Requirements

• 8+ years in direct-response or performance marketing, including at least 5 years leading
• Proven mastery of television as a lead-generation channel including media buys, rates/dayparts
• Experience managing $1M+ annual media budgets with TV as a significant component.
• Residential real estate experience acquiring homeowners through home-buying businesses or
• Strong understanding of cost per lead, appointment, contract, and speed-to-lead dynamics
• Hands-on, entrepreneurial operating style with direct accountability for results and the mechanics

🎁 Benefits

• Competitive base salary aligned with seniority and scope.
• Performance bonus tied to acquisition cost and transaction targets.
• Potential stock option participation for the right candidate.
• Fully remote work environment.
• Autonomy to own a substantial TV and direct-response media portfolio and scale the category.