Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and budgets
• Build scalable TV-driven customer acquisition engine with measurable outcomes
• Lead direct-response performance focus: leads, CAC, and churned/closed transactions
• Oversee media portfolio across national Spanish-language TV, local broadcast, DRTV, CTV, and
• Align TV with digital teams to form a unified acquisition funnel
• Autonomy to deploy meaningful media investment and shape category marketing

🎯 Requirements

• 8+ years in direct-response or performance marketing
• 5+ years leading media teams responsible for consumer leads and revenue
• Masters TV as lead-gen channel; strong negotiation, post-logs verification, kill/scale decisions
• Experience managing $1M+ annual media budgets
• Residential real estate lead gen experience is a plus
• Strong P&L ownership and cross-functional collaboration

🎁 Benefits

• Competitive base salary
• Performance bonus tied to TV-driven CAC and targets
• Equity participation potential for the right candidate
• Fully remote work environment
• Autonomy and ownership of a large media portfolio
• Opportunity to scale marketing for an emerging category