Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and budget/P&L.
• Build scalable, measurable TV-driven customer acquisition engine focused on direct-response
• Deploy a broad media portfolio: national Spanish-language TV, local broadcast, DRTV, CTV, and
• Collaborate with digital marketing and sales to unify acquisition funnel and optimize handoff from
• Autonomy to invest real media budget and shape an emerging residential real estate category.

🎯 Requirements

• 8+ years in direct-response or performance marketing; at least 5 years leading marketing/media
• Demonstrated mastery of TV as a lead-generation channel: negotiate buys, manage rates/dayparts, run
• Experience managing $1M+ annual media budgets; TV a significant component.
• Residential real estate experience acquiring homeowners through home-buying, wholesaling, iBuyer

🎁 Benefits

• Competitive base salary aligned with seniority and scope.
• Performance bonus tied to TV-driven CAC and target outcomes.
• Potential stock option participation for the right candidate.
• Fully remote work environment.