Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and the budget and
• Build TV into a scalable, measurable customer acquisition engine; focus on DR performance rather
• Deploy a substantial media portfolio across national Spanish-language TV, local broadcast, DRTV
• Create a unified acquisition funnel with digital marketing; optimize handoff from TV demand to
• Operate with autonomy, meaningful media investment, and potential to shape an emerging residential
• Opportunity for increased scope and compensation as the business scales.

🎯 Requirements

• 8+ years of experience in direct-response or performance marketing, including 5+ years leading
• Mastery of television as a lead-generation channel; negotiate media buys, manage rates/dayparts
• Experience managing $1M+ annual media budgets with television as a significant component.
• Residential real estate experience acquiring homeowners through home-buying businesses
• Strong understanding of motivated-seller economics, cost per lead, appointments, contracts, and
• Ability to build attribution and measurement infrastructure and connect media spend to revenue

🎁 Benefits

• Competitive base salary aligned with seniority.
• Performance bonus tied to TV-driven CAC and transaction targets.
• Potential stock option participation for the right candidate.
• Fully remote work environment.
• Autonomy and ownership over a substantial TV and direct-response media portfolio.
• Opportunity to help scale marketing strategy for an emerging residential real estate category.