Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and the
• Build a scalable, measurable TV-driven customer acquisition engine across national Spanish-language
• Develop trigger-based campaigns targeting homeowners during major financial or life events to drive
• Lead direct-response media and ensure alignment with digital marketing and sales for a unified
• Monitor performance, optimize against cost-per-lead and cost-per-transaction targets, and scale
• Shape how an emerging residential real estate category is marketed with autonomy and strategic

🎯 Requirements

• 8+ years of experience in direct-response or performance marketing, including at least 5 years
• Mastery of television as a lead-generation channel, including negotiating buys, managing
• Experience managing $1M+ annual media budgets with TV as a significant component.
• Substantial residential real estate experience acquiring homeowners via home-buying businesses
• Strong understanding of seller economics (cost per lead, appointment, contract, closed transaction)
• Ability to build attribution and measurement infrastructure and connect media spend to revenue

🎁 Benefits

• Competitive base salary aligned with seniority and scope.
• Performance bonus tied to TV-driven CAC and transaction targets.
• Potential stock option participation for right candidate.
• Fully remote work environment.
• Autonomy and ownership over a substantial TV and DR media portfolio.
• Opportunity to establish and scale marketing strategy for an emerging residential real estate