Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and budget/P&L.
• Build scalable TV-driven customer acquisition engine focused on direct-response performance.
• Lead portfolio spanning national Spanish-language TV, local broadcast, DRTV, CTV, and offline
• Align TV demand with digital marketing and sales for unified funnel and handoff.
• Operate autonomously with meaningful media investments and growth opportunities.
• Shape strategy for an emerging residential real estate category.

🎯 Requirements

• 8+ years in direct-response or performance marketing with 5+ years leading media teams
• Proven mastery of TV as lead-gen channel; negotiate buys, manage rates/dayparts
• Experience managing $1M+ annual media budgets; TV a significant component
• Residential real estate experience in homeowners acquisition strongly preferred
• Understanding of seller economics, CPL, appointments, and close metrics
• Ability to build attribution and measurement infrastructure to tie spend to revenue

🎁 Benefits

• Competitive base salary; performance bonus linked to acquisition targets
• Potential stock option participation
• Fully remote work environment
• Autonomy to manage a large TV and direct-response media portfolio
• Opportunity to scale marketing strategy for an emerging category