Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media budget, and P&L to drive leads and revenue
• Deploy national Spanish-language TV, local broadcast, DRTV, CTV, DOOH, cinema, and offline media
• Develop trigger-based campaigns for homeowners in major life events
• Negotiate rates, dayparts, adjacencies, and terms with networks and stations
• Monitor delivery and take corrective action to meet commitments
• Lead direct-response creative strategy and testing across formats

🎯 Requirements

• 8+ years in direct-response or performance marketing; 5+ years leading media teams
• Proven mastery of TV as a lead-gen channel; hands-on media buys and post-log verification
• Experience managing $1M+ annual media budgets with TV as a significant component
• Residential real estate lead acquisition experience a plus
• Understanding of cost per lead, appointment, and closed transaction metrics
• Ability to build attribution and measurement infrastructure tying spend to revenue

🎁 Benefits

• Competitive base salary
• Performance bonus tied to acquisition cost and targets
• Potential stock option participation
• Fully remote work environment
• Autonomy to own a large TV and direct-response media portfolio
• Opportunity to scale marketing strategy for an emerging residential real estate category