Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, budget, and P&L.
• Lead performance TV channels: national Spanish-language, local, DRTV, CTV, offline media.
• Build an acquisition funnel with TV-to-digital handoff.
• Negotiate with networks and station groups on rates, adjacencies, and terms.
• Establish measurement tying media to leads and revenue.

🎯 Requirements

• 8+ years in direct-response or performance marketing.
• 5+ years leading media teams for lead generation and revenue.
• Proven TV lead-generation mastery and post-log verification.
• Experience managing $1M+ annual media budgets with TV as a key component.
• Residential real estate acquisition experience a plus.
• Strong P&L ownership and data-driven decision making.

🎁 Benefits

• Competitive base salary aligned with seniority.
• Performance bonus tied to L-CAC and targets.
• Potential stock option participation.
• Fully remote work environment.
• Autonomy and ownership of TV and direct-response portfolio.
• Opportunity to shape marketing for an emerging category.