Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, attribution, and budget/P&L.
• Build scalable TV acquisition across Spanish-language TV, local broadcast, DRTV, CTV, and offline
• Lead direct-response creative strategy and production workflows.
• Establish a unified acquisition funnel with digital marketing and sales.
• Drive data-driven optimization based on leads and revenue outcomes.
• Shape marketing for an emerging residential real estate category.

🎯 Requirements

• 8+ years in direct-response or performance marketing, with 5+ years leading media teams for lead
• Proven mastery of TV as a lead-gen channel, incl. negotiating media buys and kill/scale decisions.
• Experience managing $1M+ annual media budgets; TV a major component.
• Residential real estate lead-gen/Seller-focused experience preferred.
• Strong P&L ownership, analytical, and cross-functional collaboration skills.
• Hands-on, entrepreneurial operating style with media buying know-how.

🎁 Benefits

• Competitive base salary aligned with seniority.
• Performance bonus tied to TV-driven CAC and targets.
• Stock option potential for right candidate.
• Fully remote work environment.
• Autonomy over a large TV and direct-response portfolio.
• Opportunity to scale marketing for an emerging category.