Vice President of TV & Direct Response Media

📋 Description

• Own the television acquisition strategy, media budget, and P&L, allocating spend across
• Deploy and optimize national Spanish-language TV, local broadcast news, DRTV, CTV, DOOH, cinema
• Develop trigger-based campaigns targeting homeowners experiencing major financial or life events.
• Personally negotiate with television networks and station groups on rates, dayparts, adjacencies
• Monitor post-logs and delivery performance, ensuring purchased media is delivered accurately and
• Lead direct-response creative strategy, including briefs, 30-, 60-, and 120-second spots, long-form

🎯 Requirements

• 8+ years of experience in direct-response or performance marketing, including at least 5 years
• Demonstrated mastery of television as a lead-generation channel, including personally negotiating
• Proven experience managing $1M+ annual media budgets, with television representing a significant
• Substantial residential real estate experience acquiring homeowners who want or need to sell
• Strong understanding of motivated-seller economics, including cost per lead, appointment, contract
• Demonstrated ability to build attribution and measurement infrastructure from the ground up and

🎁 Benefits

• Competitive base salary aligned with the seniority and scope of the role.
• Performance bonus directly tied to TV-driven customer acquisition cost and transaction targets.
• Potential stock option participation for the right candidate, creating an opportunity to share in
• Fully remote work environment.
• Significant autonomy and ownership over a substantial television and direct-response media
• Opportunity to help establish and scale the marketing strategy for an emerging residential real