Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and the
• Build scalable, measurable TV-based customer acquisition engine focused on direct-response
• Deploy a substantial media portfolio across national Spanish-language TV, local broadcast, DRTV
• Create a unified acquisition funnel and optimize TV-generated demand handoff to digital channels.
• Operate with autonomy, real media investment, and potential equity participation as the business

🎯 Requirements

• 8+ years in direct-response or performance marketing, incl. 5+ years leading marketing/media teams
• Mastery of television as a lead-generation channel: negotiate media buys, manage rates/dayparts
• Experience managing $1M+ annual media budgets, with TV a significant component.
• Residential real estate experience acquiring homeowners through home-buying, wholesaling, iBuyer
• Strong understanding of cost-per-lead, appointment, contract, and closed transaction economics
• Ability to build attribution/measurement infrastructure from scratch and connect media spend to

🎁 Benefits

• Competitive base salary aligned with seniority and scope.
• Performance bonus tied to TV-driven CAC and transaction targets.
• Potential stock option participation for the right candidate.
• Fully remote work environment.
• Significant autonomy and ownership over TV and direct-response media portfolio.
• Opportunity to help establish and scale marketing strategy for an emerging residential real estate