Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and budget/P&L.
• Build scalable TV-based acquisition across Spanish-language TV, local broadcast, DRTV, CTV, and
• Lead direct-response outcomes: leads, CAC, and closed transactions.
• Collaborate with digital marketing and sales to align TV demand with conversions.
• Own measurement, attribution, and optimization loops for media performance.
• Drive autonomy and investment to scale an emerging real estate category.

🎯 Requirements

• 8+ years in direct-response/performance marketing with 5+ years leading media or marketing teams
• Proven mastery of TV as a lead-gen channel: negotiate media buys, manage rates/dayparts, run
• Experience managing $1M+ annual media budgets with TV as a significant component.
• Residential real estate acquisition experience (homeowners, seller-focused lead-gen) is highly
• Strong P&L ownership, analytical ability, and data-driven decision making.
• Exceptional cross-functional communication with marketing and sales teams.

🎁 Benefits

• Competitive base salary aligned with seniority.
• Performance bonus tied to TV-driven CAC and transaction targets.
• Potential stock option participation.
• Fully remote work environment.
• Autonomy over a large TV & DR media portfolio.
• Opportunity to scale marketing strategy in an emerging category.