Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and budget/P&L.
• Build scalable, measurable TV-based customer acquisition engine across Spanish-language TV, local
• Develop trigger-based campaigns to reach homeowners facing major financial/life events.
• Negotiate with networks/stations on rates, dayparts, adjacencies, and remedies; monitor post-logs
• Lead direct-response creative strategy, including spots and testing strategies; manage production
• Establish acquisition funnel with digital marketing; ensure smooth handoff from TV demand to

🎯 Requirements

• 8+ years in direct-response or performance marketing, with 5+ years leading teams for consumer lead
• Mastery of TV as a lead-generation channel; experience with media buys, post-logs verification, and
• Experience managing $1M+ annual media budgets; TV as a significant investment.
• Residential real estate experience in lead-generation and buyer/seller acquisition models.
• Strong understanding of seller economics, CPA, and speed-to-lead requirements.
• Ability to build attribution/measurement infrastructure connecting spend to revenue

🎁 Benefits

• Competitive base salary aligned with seniority and scope.
• Performance bonus tied to TV-driven CAC and transaction targets.
• Potential stock option participation for right candidate.
• Fully remote work environment.