Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media budget, and P&L across networks and channels.
• Deploy national Spanish-language TV, local broadcast, DRTV, CTV, and offline media.
• Lead trigger-based campaigns for homeowners facing events (divorce, debt, retirement).
• Negotiate rates, dayparts, and contracts with networks and stations.
• Monitor delivery and take corrective action for performance.
• Lead direct-response creative strategy and testing workflows.

🎯 Requirements

• 8+ years in direct-response or performance marketing with 5+ years leading teams for leads/revenue.
• Proven TV lead-generation mastery, including negotiating media buys and post-logs verification.
• Experience managing $1M+ annual media budgets with TV as a key component.
• Residential real estate lead gen experience a plus (homeowners seeking to sell).
• Strong understanding of cost per lead, speed-to-lead, and pipeline economics.
• Experience building attribution and measurement infrastructure linking spend to revenue.

🎁 Benefits

• Competitive base salary aligned with seniority.
• Performance bonus tied to TV-driven CAC and targets.
• Potential stock option participation for right candidate.
• Fully remote work environment.
• Autonomy and ownership over a large TV and direct-response portfolio.
• Opportunity to shape marketing strategy for a new residential real estate category.