Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and the
• Build scalable TV-driven direct-response campaigns across national Spanish-language TV, local
• Lead acquisition funnel with TV-generated demand, optimizing handoff to digital channels and sales.
• Establish a unified acquisition approach with digital marketing to maximize leads and revenue
• Hire and manage external production partners and media vendors while owning performance.
• Drive continuous optimization using post-logs, measurement, and attribution to inform spend

🎯 Requirements

• 8+ years in direct-response or performance marketing with at least 5 years leading media teams for
• Proven mastery of television as a lead-generation channel, including negotiating buys, managing
• Experience managing $1M+ annual media budgets with TV as a significant component.
• Residential real estate experience or related home-owner lead-generation is highly desirable.
• Strong P&L ownership, analytical ability, and budget-allocation judgment based on performance
• Excellent cross-functional communication with digital marketing and sales for a single acquisition

🎁 Benefits

• Competitive base salary aligned with seniority and scope.
• Performance bonus tied to TV-driven CAC and transaction targets.
• Potential stock option participation for the right candidate.
• Fully remote work environment.
• Autonomy over a substantial TV and direct-response media portfolio.
• Opportunity to help scale marketing strategy for an emerging residential real estate category.