Vice President of TV & Direct Response Media

Added
33 minutes ago
Type
Full time
Salary
Salary not provided

Related skills

budgeting ctv media buying p&l television
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πŸ“‹ Description

  • Own TV strategy, media buying, and P&L.
  • Lead national Spanish-language TV, local broadcast, DRTV, CTV, DOOH.
  • Build unified acquisition funnel with digital handoff.
  • Hands-on leadership with meaningful media investment.

🎯 Requirements

  • 8+ years in direct-response or performance marketing.
  • 5+ years leading media teams with lead gen focus.
  • Mastery of TV as a lead-gen channel and media negotiations.
  • Experience managing $1M+ annual media budgets.
  • Real estate lead-gen experience a plus.

🎁 Benefits

  • Competitive base salary aligned with seniority.
  • Performance bonus tied to CAC and targets.
  • Potential equity participation for the right candidate.
  • Fully remote work environment.
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