Vice President of TV & Direct Response Media

📋 Description

• This is a high-impact, hands-on leadership role responsible for building television into a
• You will own TV strategy, media buying, negotiations, creative direction, attribution, and the
• The role focuses on direct-response performance rather than brand marketing, with success measured
• You will deploy a substantial media portfolio spanning national Spanish-language TV, local
• Working closely with digital marketing and sales leaders, you will create a unified acquisition
• This is an entrepreneurial environment where you will have meaningful autonomy, real media

🎯 Requirements

• 8+ years of experience in direct-response or performance marketing, including at least 5 years
• Demonstrated mastery of television as a lead-generation channel, including personally negotiating
• Proven experience managing $1M+ annual media budgets, with television representing a significant
• Substantial residential real estate experience acquiring homeowners who want or need to sell
• Strong understanding of motivated-seller economics, including cost per lead, appointment, contract
• Demonstrated ability to build attribution and measurement infrastructure from the ground up and

🎁 Benefits

• Competitive base salary aligned with the seniority and scope of the role.
• Performance bonus directly tied to TV-driven customer acquisition cost and transaction targets.
• Potential stock option participation for the right candidate, creating an opportunity to share in
• Fully remote work environment.
• Significant autonomy and ownership over a substantial television and direct-response media
• Opportunity to help establish and scale the marketing strategy for an emerging residential real