Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and the associated
• Build a scalable, measurable customer acquisition engine with television as a core channel.
• Deploy a substantial media portfolio spanning national Spanish-language TV, local broadcast, DRTV
• Create a unified acquisition funnel with digital marketing and sales, optimizing handoff from
• Lead media investment decisions with autonomy and direct accountability for results.
• Shape the marketing approach for an emerging residential real estate category.

🎯 Requirements

• 8+ years of experience in direct-response or performance marketing, including at least 5 years
• Mastery of television as a lead-generation channel: negotiating media buys, managing rates and
• Proven experience managing $1M+ annual media budgets, with TV a significant component.
• Substantial residential real estate experience acquiring homeowners who want or need to sell
• Strong understanding of motivated-seller economics (cost per lead, appointment, contract, closed
• Experience building attribution and measurement infrastructure to connect media spend to revenue

🎁 Benefits

• Competitive base salary aligned with seniority and scope.
• Performance bonus tied to TV-driven CAC and transaction targets.
• Potential stock option participation for the right candidate.
• Fully remote work environment.
• Autonomy and ownership over a substantial TV & direct-response media portfolio.