Added
12 days ago
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Full time
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crm marketing automation lifecycle crm tools igaming
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📋 Description

  • Prepare and own VIP CRM calendar for Casino & Sports using analytics
  • Control VIP CRM revenue targets and bonus budget alignment
  • Optimize bonus cost vs incremental revenue and ROI
  • Develop VIP lifecycle journeys with KPIs for retention, ARPU, LTV
  • Plan and optimize campaigns for VIP upsell, retention, reactivation
  • Align automated CRM flows with high-touch outreach with VIP Managers

🎯 Requirements

  • At least 1 year CRM experience in iGaming with VIP segment focus
  • Strong analytical mindset to translate insights into actions
  • Experience managing bonus cost optimization and ROI analysis
  • Proficiency in CRM tools, marketing automation, and performance tracking
  • Deep understanding of player behavior and lifecycle in Casino/Sports
  • Experience with LATAM markets (Spanish-speaking) is a plus

🎁 Benefits

  • Health & Wellness Focus
  • Global Medical Coverage
  • Growth Opportunities
  • Benefits Programs (gym, stomatology, psychological services)
  • Performance-Driven Rewards
  • Dynamic Work Environment
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