Set RTR's brand strategy and long-term positioning, defining messaging, seasonal and multi-year
Lead Brand Marketing function, establish operating model, planning, briefs, measurement, and
Own brand and performance marketing budget, prioritize high-ROI programs, track spend, and present
Drive integrated campaign development from brief to launch, aligning seasonal narratives across
Lead Social & Creators function, directing strategic social presence and creator partnerships
Manage Performance Marketing (paid acquisition, CRM, and growth) across search, social, affiliate

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