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📋 Description

  • Lead NerdWallet’s owned-channel growth strategy across email, push, newsletters, and emerging
  • Build engagement infrastructure: data architecture, segmentation, personalization, and automation
  • Drive customer acquisition, retention, and engagement through an integrated go-to-market approach.
  • Architect launch strategies for new branded financial products, starting with NerdWallet Savings.
  • Collaborate with GMs, Data, Product, Design, and Communications to align objectives and measure

🎯 Requirements

  • 10+ years of progressive leadership across growth, marketing, or data-driven customer engagement in
  • Deep expertise in owned-channel strategy and the data/automation stack to scale channels.
  • Proven track record of improving acquisition, engagement, retention, and lifetime value through
  • GM-level accountability experience or close partnership with product/business leaders for GTM
  • Strong analytical foundation translating data into clear strategies and priorities.
  • Experience building scalable systems and applying AI/automation to engagement at scale.

🎁 Benefits

  • Industry-leading medical, dental, and vision plans
  • Flexible vacation, holidays, and company shutdown
  • New Parent Leave and mental health support
  • Paid sabbatical after 5 years
  • Wellness stipends, device and wifi stipends, and home office subsidies
  • Volunteer time off and charity matching
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