VP of Brand

📋 Description

• Lead brand work upstream in the GTM process to shape target customer and positioning.
• Tell one clear story across packaging, digital, retail, and experiences.
• Build community and cultural relevance via creators, partnerships, and events.
• Define brand strategy, voice, identity, and standards for consistency.
• Lead a world-class Brand org across creative, social, content, and activations.
• Own annual brand plan, marketing calendar, and awareness budget.

🎯 Requirements

• Significant senior brand leadership in a high-growth consumer business (CPG, health, wellness, or
• Exceptional storytelling and product-positioning with launch narratives that moved product success.
• Track record building distinctive brands and integrated campaigns with measurable impact.
• Strong judgment to direct designers, writers, and agencies without being the principal creator.
• Experience building high-performing teams and efficient operating models.
• Omnichannel experience across DTC, retail, packaging, launches, and consumer experiences.

🎁 Benefits

• Remote role open to US-based candidates.
• Compensation: $180,000–$235,000 USD base, plus bonuses and benefits.
• Direct access to founders and ownership of brand, team and work.
• Ambitious growth opportunities in a scaled, founder-led company.