Web Specialist

📋 Description

• Work with the wider web and marketing teams to drive lead generation through high-quality user
• Create, update, and optimize website pages using CMS platforms while applying UX and SEO best
• Analyze website and SEO performance to identify growth opportunities and recommend further
• Implement SEO initiatives in collaboration with web specialists and the wider marketing team.
• Prepare clear SEO briefs for content writers and support the creation of search-optimized content.
• Implement A/B tests based on agreed experimentation plans to improve conversion and user engagement.

🎯 Requirements

• A few years of experience in digital marketing, web management, website optimization, or a related
• Hands-on experience working with multiple CMS platforms; Umbraco is a bonus but not essential.
• Working knowledge of SEO, including technical, on-page, and off-page optimization principles.
• Experience with user experience (UX) and conversion-rate optimization (CRO).
• Practical experience using digital analytics and optimization tools such as Google Analytics
• Strong data literacy and numeracy skills, with the ability to analyze performance data and

🎁 Benefits

• Full-time, home-based position in India.
• Flexible remote working environment designed to support productivity and work-life balance.
• Opportunity to work across website management, SEO, UX, CRO, analytics, and digital marketing.
• Hands-on exposure to commercial web optimization and measurable lead-generation initiatives.
• Collaborative environment with close interaction across web, marketing, content, and paid media
• Opportunities to develop expertise in CMS platforms, SEO tools, analytics, experimentation, and