ABM Campaign Manager

📋 Description

• Own the strategy, planning, execution, and optimization of integrated ABM campaigns across
• Develop campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales
• Manage targeted paid advertising, particularly LinkedIn, alongside personalized landing pages and
• Own direct mail, gifting, and scalable prospect engagement programs, including gifting program
• Partner with Sales and GTM Operations to identify target accounts, build contact lists, and
• Develop coordinated Sales outreach plays and sequences with the Sales Enablement Lead to support

🎯 Requirements

• 5+ years of B2B marketing experience, with a background in building ABM campaigns for both net-new
• Experience independently developing and executing multi-channel campaigns from strategy through
• Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation.
• Hands-on experience with personalized landing page platforms like Userled or Mutiny.
• Experience with direct mail, gifting, personalization, or other creative account engagement tactics
• Strong understanding of how marketing campaigns support Sales engagement and pipeline generation.

🎁 Benefits

• An inclusive, flexible environment where you can be your authentic self.
• A competitive total compensation package including base salary, equity incentive plan, and variable
• Comprehensive group benefits with no waiting period - health, vision, dental, and more for you and
• Remote first company - most teams work fully remotely, with virtual/in-person social events and
• Employer-funded retirement contributions - dollar-for-dollar match up to 0.75% of eligible
• Connect with other Tailscalars IRL - annual company retreat, team off-sites, and in-person