ABM Campaign Manager

📋 Description

• Own the strategy, planning, execution, and optimization of integrated ABM campaigns across
• Develop campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales
• Manage targeted paid advertising (particularly LinkedIn), alongside personalized landing pages and
• Own direct mail, gifting, and scalable prospect engagement programs, including gifting program
• Partner with Sales and GTM Operations to identify target accounts, build contact lists, and
• Develop coordinated Sales outreach plays and sequences with Sales Enablement to support campaign

🎯 Requirements

• 5+ years of B2B marketing experience with ABM campaign background
• Experience developing and executing multi-channel campaigns
• Hands-on experience with LinkedIn advertising and audience segmentation
• Hands-on experience with personalized landing page platforms (e.g., Userled or Mutiny)
• Experience with direct mail, gifting, personalization platforms (e.g., Reachdesk or Sendoso)
• Strong understanding of how marketing campaigns support Sales engagement and pipeline generation

🎁 Benefits

• Inclusive, flexible environment
• Competitive total compensation package (base salary, equity, variable commission)
• Comprehensive group benefits (health, vision, dental) with no waiting period
• Remote first company, virtual and in-person social events, corporate co-working program
• Employer-funded retirement contributions (dollar-for-dollar match up to 0.75% of eligible
• Annual company retreat, team off-sites, in-person collaboration across Canada, US, UK, Singapore