ABM Campaigns Specialist

📋 Description

• Plan and execute targeted campaigns across digital and in-person channels.
• Map accounts and mine data to prioritise targets.
• Align with Sales and Account Management to coordinate campaigns.
• Repurpose content for specific accounts and segments.
• Report campaign performance with actionable insights.

🎯 Requirements

• 3-6 years in B2B marketing, campaigns, or ABM roles.
• Hands-on experience with marketing automation platforms; HubSpot preferred.
• Comfortable working with data to identify accounts, track performance, and decide.
• Strong written communication to land messages for a specific audience.
• Proven ability to collaborate across Sales, Product, and Marketing.
• Experience in fintech, financial services, private capital, or B2B SaaS.