ABM Marketing Lead

📋 Description

• Own Rec's account-based marketing strategy and execute it day to day, building target account
• Partner with Sales leadership to define ideal customer profile, build and maintain tiered target
• Map decision makers and influencers at priority accounts, track contract renewal dates, budget
• Design and run coordinated, multi-channel plays across targeted paid media, personalized email and
• Own Rec's presence at state and national Parks and Rec association conferences and private-rec
• Operate confidently inside HubSpot and the broader ABM stack, including intent, enrichment, and

🎯 Requirements

• 5+ years of B2B SaaS marketing experience with a focus on ABM, including leadership roles in
• Proven success balancing strategic thinking with hands-on execution in lean, fast-moving
• Deep experience building ABM programs end to end: account selection, tiering, buying-committee
• Experience with long, high-consideration sales cycles where marketing works hand in hand with Sales
• Hands-on proficiency with HubSpot or similar marketing automation / CRM systems, plus experience
• Strong understanding of account-level measurement, attribution, budgeting, and ROI analysis.

🎁 Benefits

• Flexible PTO
• Top-tier health/dental/vision insurance
• 401(k) plan
• Equity compensation