Account Based Marketing Manager

Added
8 days ago
Type
Full time
Salary
Salary not provided

Related skills

zoominfo data-driven abm demandbase intent data

📋 Description

  • Design and execute ABM plays across acquisition, displacement, and named accounts
  • Build and manage tiered target account lists using Demandbase, ZoomInfo, and intent data
  • Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
  • Orchestrate multi-channel campaigns: paid media, outbound sequences, direct mail, events
  • Partner with Sales, SDRs, Demand Gen, and Digital to drive account engagement
  • Own reporting on pipeline sourced/influenced, account engagement, and campaign performance

🎯 Requirements

  • Required: B2B marketing and ABM experience
  • Strong collaboration with Sales
  • Data-driven with intent data and marketing platforms
  • Manage multiple campaigns and translate strategy into execution
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