Partner with Sales to evaluate target accounts and develop account selection criteria.
Define the strategic rationale for account prioritization and segmentation.
Determine which accounts represent the greatest opportunity and why.
Develop go-to-market strategies tailored to target account segments.
Use account, market, and performance data to continuously refine targeting strategies.
Deliver account recommendations and insights that help Sales improve account prioritization over

🎯 Requirements

5-7 years of B2B marketing experience.
Proven experience building, managing, and optimizing: Account-Based Marketing (ABM) programs, Field
Experience partnering directly with Sales organizations on strategic account planning.
Demonstrated ability to make data-driven marketing decisions and influence business outcomes.
Strong strategic thinking and ability to operate independently.
Experience developing multi-channel marketing campaigns across digital and offline channels.

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