Account Based Marketing Program Lead

📋 Description

• Own the account-based marketing strategy for our Strategic segment to generate and accelerate
• Partner with Strategic sales leadership to build 1:few omni-channel campaigns and 1:1 engagements.
• Collaborate with sales and SDRs to synchronize outreach and share account insights.
• Plan and execute in-person and virtual events aligned to regional priorities.
• Measure pipeline growth, reach, and ROI using marketing tools and CRMs.
• Influence priorities across field marketing, demand gen, and product marketing.

🎯 Requirements

• 6-8 years in an account-based marketing role in a high-growth environment.
• Experience owning and measuring 1:1 and 1:few ABM motions across paid media, email, content
• Proven ability to generate pipeline directly for a sales organization.
• Strong cross-functional influence and understanding of B2B buying cycles.
• Comfort with data-driven decision making and campaign performance analysis.
• Nice to Have: ABM platforms (6sense, Demandbase) and multi-touch attribution tooling.

🎁 Benefits

• Competitive compensation with base salary, variable pay, and equity.
• Benefits including medical, dental, vision, flexible vacation, 401(k), and life insurance.
• Regional benefits in EU/UK/APAC where applicable.