Acquisition & Lifecycle Marketing Manager

📋 Description

• Develop and execute lifecycle programs to reactivate churned users.
• Convert new leads via owned channels: email, push, in-app, SMS.
• Lead strategy and execution with data-driven decisions.
• Collaborate with Product, Creative, Analytics, and Finance.
• Define lifecycle KPIs and share insights with stakeholders.
• Utilize Braze and in-house tools to deliver campaigns.

🎯 Requirements

• 3+ years in growth marketing, lifecycle/CRM, analytics, or data-driven marketing.
• Hands-on with user acquisition, lead gen, conversions, and channels.
• Experience owning lifecycle programs end-to-end.
• Strong analytical skills to translate data into actions.
• Experience designing testing strategies and A/B tests.
• Strong project management to handle multiple programs.
• Strong Excel and basic SQL for self-serve data pulls.
• Familiarity with Braze or similar tool; Asana or JIRA a plus.