Active Member Marketing Manager

📋 Description

• Own the active member lifecycle strategy, mapping the member journey and defining communication
• Build and manage the annual and quarterly engagement roadmap, including clear priorities and
• Develop a segmentation framework based on member behavior, sensor data, app engagement, care team
• Govern the member communication calendar across marketing, care delivery, product, and clinical
• Inventory existing member touchpoints and maintain a comprehensive communication map as the source
• Partner with Care Delivery and Clinical leadership to establish clear boundaries between marketing

🎯 Requirements

• 4–7 years of experience in lifecycle, CRM, retention, or engagement marketing, with meaningful
• Hands-on expertise with Braze, including the ability to independently build multi-branch Canvas
• Demonstrated multi-channel marketing experience, including email plus at least one additional
• Strong experimentation skills, including experience designing holdout tests, interpreting results
• Experience building processes and programs from the ground up, with the ability to establish
• Strong analytical and customer-oriented mindset, with the ability to translate behavioral data and

🎁 Benefits

• $125,000–$140,000 annual salary.
• Equity participation opportunity.
• Unlimited vacation with manager approval.
• 16 weeks of 100% paid parental leave for delivering parents.
• 8 weeks of 100% paid parental leave for non-delivering parents.
• 100% employer-sponsored healthcare, dental, and vision coverage for employees.