Ad Creative Strategist

📋 Description

• Lead creative strategy and asset production for performance ads on Meta, Google, TikTok
• Iterate creative direction based on campaign data to improve CTR, CVR, ROI
• Translate complex crypto product propositions into compelling ad messaging
• Manage external vendors (agencies, production, influencers) for quality, timelines, costs
• Track industry and competitor creative trends to inform asset strategies
• Collaborate with media buying, design, and product teams from concept to launch

🎯 Requirements

• Extensive experience in performance ad creative strategy and production
• Solid knowledge of finance and crypto; personal investing a plus
• Established network of external vendors and project management skills
• English proficiency for day-to-day communication and copywriting
• Data-driven mindset; adjust creative hypotheses based on campaign feedback
• Strong bilingual English and Mandarin ability

🎁 Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!