Ad Measurement Lead

📋 Description

• Consult with advertisers and agencies to develop measurement plans that evaluate advertising
• Cultivate and maintain strategic relationships with agency analytics teams
• Lead quantitative and qualitative studies from start to finish, including scoping study
• Manage relationships with third-party measurement providers and collaborate with internal
• Partner with marketing, sales, client services, product, partnerships, and other teams to execute
• Conduct meta-analyses and develop case studies using third-party measurement data to educate

🎯 Requirements

• 3–7 years of experience in campaign analytics, attribution, measurement, or research, ideally
• Familiarity with ad effectiveness studies using third-party measurement providers such as Nielsen
• Experience with A/B testing, incrementality measurement, multi-touch attribution (MTA), or media
• Proficiency with analytical tools such as SQL, Excel, Tableau, or similar platforms
• Ability to work with ambiguous data and generate insights that reflect strong business judgment
• Effective verbal and written communication skills, including the ability to present to senior-level

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