Affiliate Lead - Consumer

📋 Description

• Own and scale the global affiliate programme across Kraken and Krak
• Build direct relationships with valuable affiliates, publishers, comparison sites, communities
• Segment the portfolio by audience, model, market, and customer quality
• Remain hands-on with strategic partners through evaluation, onboarding, offers, content, landing
• Work with Data to create partner-level cohort views and tests that separate last-click attribution
• Decide which partners to scale, improve, cap, or exit based on downstream economics and customer

🎯 Requirements

• A track record of owning and scaling an affiliate programme as a hands-on operator
• Commercial judgement across CPA, revenue share, hybrid, and incentive structures
• Experience sourcing, negotiating, and growing direct partner relationships
• Ability to interrogate partner, funnel, cohort, and retention data
• International experience adapting offers, partner mix, content, and operating approach to local
• Practical command of affiliate tracking, attribution, fraud and abuse controls, and brand and

🎁 Benefits

• Experience in crypto, fintech, or another regulated consumer business
• Exposure to creator or KOL programmes where objectives extend beyond direct response