Alliance Marketing Manager

📋 Description

• Develop and execute the joint ChargePoint and Eaton marketing strategy aligned to shared pipeline
• Identify target markets, customer segments, key use cases, and growth opportunities for the
• Create joint messaging, value propositions, offers, and content that communicate the value of the
• Build and manage integrated go-to-market programs, including campaigns, account-based marketing
• Develop sales activation programs, tools, and resources that enable both organizations to identify
• Collaborate with cross-functional stakeholders across ChargePoint and Eaton to align priorities and

🎯 Requirements

• 7+ years of B2B marketing experience.
• Experience in alliance, partner, channel, field, or demand generation marketing.
• Experience leading marketing initiatives for a strategic technology, ecosystem, or channel
• Demonstrated success developing integrated marketing programs that generate demand and measurable
• Strong understanding of B2B go-to-market strategies, sales activation, and demand generation.
• Proven ability to manage and influence stakeholders across complex organizations.

🎁 Benefits

• The company offers a comprehensive benefits package including health, dental, and vision insurance