Analista de Canais Digitais Sênior (Vaga Mista)

📋 Description

• Connect business strategy with the daily work of a multidisciplinary squad across Product, UX
• Monitor digital customer journeys, campaigns, and in-app communication strategies, including push
• Track and analyze key squad indicators such as engagement, conversion, retention, NPS/CSAT, and
• Analyze application navigation and conversion funnels to identify customer behavior patterns
• Design and validate hypotheses for experience improvements through A/B testing and qualitative and
• Use data-driven insights to support the definition and prioritization of the performance backlog

🎯 Requirements

• Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related
• Professional experience in digital channels, digital products, or data, preferably within retail
• Knowledge of digital business concepts, including monetization models, customer journeys, and the
• Experience developing digital communication strategies, including segmentation, personalization
• Strong understanding of funnel analysis, including acquisition, activation, retention, and
• Knowledge of testing methodologies, including A/B test design, hypothesis formulation and

🎁 Benefits

• Fully remote work model.
• Health insurance.
• Dental insurance.
• Wellhub (Gympass).
• Transportation allowance.
• Meal and food allowance.