Experian

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Experian

Analista de CRM Pleno

Hybrid

Marketing

Added

8 days ago

Location

🌍 Worldwide

Type

Full time

Salary

Salary not provided

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Related skills

crm sql cdp salesforce marketing cloud journey builder

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📋 Description

Planejar, construir e otimizar campanhas e jornadas de aquisição e conversão dentro do Salesforce
Desenvolver jornadas automatizadas utilizando Journey Builder, considerando comportamento, momento
Criar e evoluir segmentações de público utilizando Data Extensions, filtros, queries e SQL
Estruturar automações e rotinas de CRM por meio do Automation Studio
Planejar e operacionalizar comunicações em canais como e-mail, push, SMS e demais canais integrados
Identificar oportunidades para aumentar conversão ao longo do funil de Serasa Crédito

🎯 Requirements

Salesforce Marketing Cloud
CRM
Teste A/B
Funil de Venda
Planejamento
Data Extensions

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