Analista de Demand Generation

📋 Description

• Develop and implement B2B demand generation strategies aligned with business objectives, marketing
• Plan, coordinate, and monitor marketing campaigns, channels, and initiatives to generate qualified
• Track and analyze marketing and sales funnel metrics, evaluating campaign performance and
• Use data-driven insights to recommend optimization strategies, improve conversion rates, and
• Manage campaign-related requests and coordinate the activities of marketing agencies and strategic
• Monitor marketing budgets, investments, and campaign efficiency to maximize return on investment

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Public
• Professional experience in demand generation, growth marketing, performance marketing, inbound
• Experience in B2B marketing, preferably within technology companies or other business-to-business
• Proven experience planning, executing, and managing marketing campaigns across multiple channels.
• Understanding of marketing and sales funnel dynamics, lead generation strategies, and key
• Experience coordinating marketing agencies, external suppliers, and strategic partners.

🎁 Benefits

• Comprehensive health insurance.
• Dental insurance.
• Meal and food allowance through the Flash benefits card.
• Home office allowance to support remote work.
• Wellhub (formerly Gympass) membership for fitness and well-being.
• Life insurance.