APAC GTM Director

📋 Description

• Shape the APAC go-to-market strategy
• Lead new product commercialization
• Create integrated market activation
• Connect strategy with execution
• Drive performance through insight
• Stay close to consumers and culture

🎯 Requirements

• 8-12 years of experience across go-to-market, brand marketing, commercial strategy, or market
• 3+ years of experience leading market strategy and teams across Greater China and/or the broader
• Strong experience in new product launches, integrated marketing, channel activation, and commercial
• A strong balance of strategic thinking and hands-on execution
• Commercial and analytical mindset, with the ability to connect brand building to business results
• Strong cross-functional leadership skills and the ability to influence across regional and global