Area Sales Manager - Lending

📋 Description

• Grow Merchant Lending penetration and credit distribution in the assigned geography.
• Drive visibility and deployment of lending products—Merchant Loans, BNPL, QR-linked credit
• Lead cross-sell of Gold SIP, Insurance, and other merchant financial tools to boost revenue per
• Identify, recruit, and manage a field sales team to accelerate lending acquisition and cross-sell
• Define market size, funnel metrics, and territories for Team Leads to maximise efficiency.
• Monitor portfolio quality metrics: repayment behaviour, fraud checks, onboarding quality.

🎯 Requirements

• Experience in sales leadership within lending/merchant finance domains.
• Ability to manage a large on-ground structure (5–10 Team Leads, 100+ indirect employees).
• Strong communication skills for plans/targets and cross-functional collaboration.
• Exposure to cross-sell strategies and portfolio quality controls.
• Result-oriented with focus on underwriting funnel quality and revenue growth.

🎁 Benefits

• Not specified