Assistant Manager, CRM

📋 Description

• Own end-to-end CRM lifecycle campaigns across email, SMS, Push, and In-App.
• Define audiences, content strategy, and user journeys; test and launch campaigns.
• Personalize one-to-one communications; use segmentation and insights.
• Collaborate with Data Science to launch campaigns and analyze results.
• Align CRM with regional marketing and product launches.
• Brief Creative and Product teams to ensure on-brand campaigns.

🎯 Requirements

• 5+ years in Marketing or business strategy for B2C lifecycle.
• Bachelor's degree in CS, Engineering, Marketing, or Digital Media.
• Experience designing, developing, testing, and launching complex CRM campaigns.
• Strong PM and stakeholder engagement skills.
• Familiar with Push, SMS, In-App, and Email campaigns.
• Hands-on with lifecycle automation tools like Salesforce Marketing Cloud, Pardot, Responsys, Eloqua.

🎁 Benefits

• Term Life Insurance and comprehensive Medical Insurance.
• GrabFlex benefits package.
• Parental and Birthday leave, plus LASA volunteering leave.
• Grabber Assistance Programme.
• FlexWork with differentiated hours.