Assistant Manager, CRM

📋 Description

• Take end-to-end ownership of CRM lifecycle campaigns, including defining target audiences, content
• Champion a personalized and one-to-one communication approach, always keeping the customer-centric
• Collaborate with the Data Science team to ensure the successful launch and maintenance of live
• Adopt a data-driven approach to identify growth opportunities, working with Regional and Local
• Be a Subject Matter Expert for the CRM team, engaging with key stakeholders to recommend best
• Work with Creative and Product teams to ensure communications are on-brand and impactful by

🎯 Requirements

• 5+ years of experience in Marketing or Business Strategy for B2C customer lifecycle and needs.
• Bachelor's Degree in Computer Science, Engineering, Marketing, or Digital Media.
• Experience designing, developing, testing, and launching complex CRM or marketing lifecycle
• Strong project management and stakeholder engagement skills to manage programs while setting the
• Familiarity with multi-channel communications, including Push, SMS, In-App, and Email.
• Proficient in analyzing data to identify trends and patterns, understanding their impact on

🎁 Benefits

• Term Life Insurance and comprehensive Medical Insurance.
• GrabFlex: create a benefits package that suits your needs and aspirations.
• Parental and Birthday leave, and Love-all-Serve-all (LASA) volunteering leave.
• Grabber Assistance Programme (confidential guidance and support).
• FlexWork arrangements such as differentiated hours.