Assistant Manager, Paid Media - Thailand

📋 Description

• Translate business and marketing briefs into media plans across online channels for Mobility, Mart
• Lead online media strategies across channels such as Meta, Google, TikTok, programmatic, ad
• Define campaign goals, audience and city segments, budget allocation, pacing, caps, KPIs, and
• Partner with Marketing and Operations to align media with local growth opportunities.
• Support OOH media selection and connect offline activity with online strategy and execution.
• Monitor campaign performance against metrics, such as reach, sessions, orders, cost per session

🎯 Requirements

• 5+ years of experience managing paid media campaigns across multiple platforms.
• Expertise in Google Ads, Meta Ads Manager, and TikTok Ads.
• Experience developing online media strategies and managing agency-led campaign execution.
• Experience working with integrated online and offline media campaigns, particularly OOH.
• Turn data into relevant recommendations.
• Creative and structured approach to developing test-and-learn hypotheses and new growth

🎁 Benefits

• Term Life Insurance and comprehensive Medical Insurance.
• GrabFlex — create a benefits package that suits your needs and aspirations.
• Parental and Birthday leave, and Love-all-Serve-all (LASA) volunteering leave.
• Confidential Grabber Assistance Programme to guide and uplift you and your loved ones through
• FlexWork arrangements such as differentiated hours for balancing personal commitments.