Assistant Marketing Manager, B2B

📋 Description

• Independently lead the GrabMaps marketing workstream covering product marketing, go-to-market
• Develop GrabMaps positioning, messaging, customer value propositions and use cases for business and
• Partner with various functions, such as Product, Technology, Business Development, Sales
• Own the content development pipeline (e.g., case studies, customer stories, thought leadership
• Manage demand-generation channels, including the website, CRM nurture programmes, SEO and GEO
• Support event and sponsorship execution in partnership with Events Manager – including industry

🎯 Requirements

• 5–7 years of experience in B2B, technology, SaaS, product marketing or a related field, preferably
• Experience developing product marketing fundamentals, including customer segmentation, positioning
• The ability to translate complex technical concepts, such as mapping, APIs, location intelligence
• Experience planning and executing integrated marketing programmes across content, demand
• The ability to work effectively with Product, Technology, Sales, Business Development and other
• A structured and commercially minded approach to ambiguous projects, with the ability to define

🎁 Benefits

• We have your back with Term Life Insurance and comprehensive Medical Insurance
• With GrabFlex, create a benefits package that suits your needs and aspirations
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements