Assistant Marketing Manager - OneGrab, VN

📋 Description

• Build and grow our evergreen OneGrab brand platforms
• Develop sharp consumer & cultural understanding through data insight: study audience behaviour
• Translate that insight into the brand platform plan: define the brand idea, the positioning angle
• Deploy the brand and marketing agenda behind the plan: lead complex, high-investment integrated
• Brief and land the creative and communication assets across touchpoints (in-app, digital, earned
• Drive brand building across our stakeholder and partner ecosystem

🎯 Requirements

• Bachelor degree, preferably with a focus on Marketing, Communications, Business Administration or
• 4+ years of full-time experience in brand marketing or integrated brand communications is a must
• Proven experience in brand, integrated marketing communications or campaign management roles, with
• Strong storytelling and narrative craft, with the ability to turn a business agenda into a brand
• Experience planning and executing campaign mechanics at volume, from complex flagship campaigns to
• Detail-oriented, consumer-centric & data-driven mindset to unlock and drive brand and business

🎁 Benefits

• Term Life Insurance and comprehensive Medical Insurance
• GrabFlex: create a benefits package that suits your needs and aspirations
• Parental and Birthday leave
• Love-all-Serve-all (LASA) volunteering leave
• Confidential Grabber Assistance Programme